Plug Attire was a merch campaign project created in 2017. My task in this project was to come up with various concepts of an e-commerce web platform where we could showcase and sell merch.
The design for Plug Attire needed to be modern, clean and simple. For this project we used WordPress and a custom theme designed and developed by me.
I wanted the site to communicate the love for the brand to the user. To achieve this, we came up with ideas to introduce non-invasive call to action modules where we could put out a message for the user to read. These would take you either to a blog post or the desired page.
One of our biggest inspirations for this project was the province of Newfoundland and Labrador. We wanted to showcase the beauty and culture of the province with the products.
